Managing the Myths of Health Care

Henry Mintzberg

Berrett-Koehler Publishers, 2017-05-15

“Health care is not failing but succeeding, expensively, and we don't want to pay for it. So the administrations, public and private alike, intervene to cut costs, and herein lies the failure.” In...

Managing?Health Care Information Systems

Karen A. Wager, Frances Wickham Lee, John P. Glaser

John Wiley & Sons, 2005-05-05

Managing Health Care Information Systems Managing Health Care Information Systems teaches key principles, methods, and applications necessary to provide access to timely, complete, accurate, legible, ...

Manipal Manual of Surgery

K. Shenoy Rajgopal, N. Shenoy Anitha

, 2020-03-30

The completely revised, thoroughly rewritten and carefully updated edition of a popular book aimed at undergraduate medical students. The limited time-frame available to undergraduate students makes i...

Manual of Basic Techniques for a Health Laboratory

, 2003

Manual intended for the use of laboratory personnel in developing countries. Cost, reliability and simplicity of the method, along with availability of resources for small laboratories, are considerat...

Manual of Minor Oral Surgery for the General Dentist

Karl R. Koerner

Wiley-Blackwell, 2008-01-09

The Manual of Minor Oral Surgery for the General Dentist provides a clear and thorough practical guide to performing the common surgical procedures encountered in dental offices on a day-to-day basis....

Manual Therapy for Musculoskeletal Pain Syndromes

Cesar Fernandez de las Penas, Joshua Cleland, Jan Dommerholt

Elsevier Health Sciences, 2015-06-26

A pioneering, one-stop manual which harvests the best proven approaches from physiotherapy research and practice to assist the busy clinician in real-life screening, diagnosis and management of patien...

Manufacturing of Pharmaceutical Proteins

Stefan Behme

John Wiley & Sons, 2022-04-18

An expert, single-volume overview of the core processes and disciplines of biopharmaceutical production In the newly revised Third Edition of Manufacturing of Pharmaceutical Proteins: From Technology ...

Marine Pharmacognosy

Se-Kwon Kim

CRC Press, 2012-12-06

Diverse and abundant, marine-derived bioactive compounds offer a plethora of pharmacologically active agents with the potential to produce valuable therapeutic entities. Marine-derived organisms, incl...

Marketing Analytics

A. Mansurali, P. Mary Jeyanthi

CRC Press, 2023-02-02

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. ...

Marketing Communications

Stephen P. Robbins, Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

Pearson Higher Ed, 2021-01-20

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provid...

Marketing Management

Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams

Springer Nature, 2021-08-24

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, th...

Marketing Research

David A. Aaker, V. Kumar, George S. Day

, 2004

Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step by ste...