Marketing Management
Administrative Sciences
Business & Economics
EN
Description
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are prese
Book Details
Authors
Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
Publisher
Springer Nature
Publication Date
2021-08-24
ISBN-13
9783030669164
Page Count
901
Language
En
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