Marketing Analytics
Administrative Sciences
Business & Economics
EN
Description
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and
Book Details
Authors
A. Mansurali, P. Mary Jeyanthi
Publisher
CRC Press
Publication Date
2023-02-02
ISBN-13
9781000608892
Page Count
367
Language
En
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