Administrative Sciences
The Faculty of Management develops skilled professionals in business administration, marketing, human resources, and entrepreneurship to support economic growth and organizational development.
International Financial Management, 4th Edition
Jeff Madura, Roland Fox
, 2017-01-17
The fourth edition of Madura and Fox's International Financial Management provides the ideal introduction to the study of interaction between firms of all sizes and global finance. Real life examples,...
Consumer Behavior in Practice
Eugene Y. Chan
Palgrave Macmillan, 2024-04-03
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing...
Applied Business Statistics
Trevor Wegner
Juta and Company Ltd, 2010
Empowering management students with statistical decision-making skills, this text instructs on how to become active participants where statistical findings are reported. Descriptions are provided of t...
A Handbook of Statistical Analyses Using SPSS
Sabine Landau, Brian S Everitt
Chapman & Hall/CRC, 2017-09-11
Shows how to conduct a range of univariate and multivariate statistical analysis using the Statistical Package for the Social Sciences, version 11. This title addresses various types of analytical pro...
Introductory Statistics, Student Solutions Manual
Prem S. Mann
Wiley, 2010-02-22
When it comes to learning statistics, Mann delivers the information that business professionals need. The new edition incorporates the most up-to-date methods and applications to present the latest in...
Social Media Marketing All-in-One For Dummies
Michelle Krasniak, Jan Zimmerman, Deborah Ng
John Wiley & Sons, 2021-04-06
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of ...
Business Research Methods and Statistics Using SPSS
Robert B. Burns, Robert P Burns, Richard Burns
SAGE, 2008-12-04
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly groun...
Lessons in Social Media: Social Media Marketing 2023
Karen Noil
Karen Noil, 2022-12-23
Social media is a powerful marketing tool that businesses can use. But how can businesses leverage social media to market their business? In this book you will learn, not only the foundations of socia...
Digital and Social Media Marketing
Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
Springer Nature, 2019-11-11
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed i...
Beyond the Cultural Turn
Victoria E. Bonnell, Lynn Hunt
Univ of California Press, 2023-04-28
Nothing has generated more controversy in the social sciences than the turn toward culture, variously known as the linguistic turn, culturalism, or postmodernism. This book examines the impact of the ...
Culture, Leadership, and Organizations
Robert J. House, Paul J. Hanges, Mansour Javidan, Peter W. Dorfman, Vipin Gupta
SAGE Publications, 2004-04-29
Culture, Leadership, and Organizations reports the results of a ten-year research program, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research program. GLOBE is a long-ter...
The Culture Map
Erin Meyer
Hachette UK, 2016-01-05
An international business expert helps you understand and navigate cultural differences in this "enlightening" (Foreign Affairs) and practical guide, perfect for both your work and personal life. Amer...