Marketing Research
Administrative Sciences
Marketing research
EN
Description
Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of products and organizations. * Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
Book Details
Authors
David A. Aaker, V. Kumar, George S. Day
Publisher
Unknown
Publication Date
2004
ISBN-13
9780471451686
Page Count
Unknown
Language
En
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