Contemporary Issues in Digital Marketing
Administrative Sciences
EN
Description
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Book Details
Authors
Taylor & Francis Group
Publisher
Routledge
Publication Date
2021-11-30
ISBN-13
9780367555351
Page Count
224
Language
En
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