Books by Stephen P. Robbins, Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

Marketing Communications

Stephen P. Robbins, Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

Pearson Higher Ed, 2021-01-20

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A Euro...