Marketing Communications
Administrative Sciences
Business & Economics
EN
Description
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including adve
Book Details
Authors
Stephen P. Robbins, Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
Publisher
Pearson Higher Ed
Publication Date
2021-01-20
ISBN-13
9781292327914
Page Count
582
Language
En
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