Publisher: Palgrave Macmillan

Consumer Behavior in Practice

Eugene Y. Chan

Palgrave Macmillan, 2024-04-03

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u...

Managing Knowledge Work

Sue Newell, Maxine Robertson, Harry Scarbrough, Jacky Swan

Palgrave Macmillan, 2002-09-06

Aimed at final year undergraduates and masters students, this is the first true teaching text in the dynamic area of kno...

The Palgrave Handbook of Supply Chain Management

Joseph Sarkis

Palgrave Macmillan, 2024-02-02

This handbook offers a comprehensive presentation of the field of supply chain management. Divided into six sections, it...