Essentials of Business Research Methods
Administrative Sciences
Business & Economics
EN
Description
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relat
Book Details
Authors
Joe Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton
Publisher
Taylor & Francis
Publication Date
2023-07-31
ISBN-13
9781000894400
Page Count
529
Language
En
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