Books by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams

Marketing Management

Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams

Springer Nature, 2021-08-24

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and the...