Servitization Strategy
Administrative Sciences
Business & Economics
EN
Description
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a proces
Book Details
Authors
Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor
Publisher
Springer Nature
Publication Date
2024-01-05
ISBN-13
9783031454264
Page Count
250
Language
En
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